Media Kit · 2026
Idaho Ambassador
Hilary Anne Lee · Lifestyle · Travel · Wellness · UGC
About
Idaho Ambassador is a lifestyle, travel, and wellness platform founded by Hilary Anne Lee - a creator, brand ambassador, and UGC producer based in Boise, Idaho, with reach across Instagram, TikTok, Facebook, and Ray-Ban Meta.
Blue-collar roots. Blue-blood standards. Unmistakably real.
Blue-collar roots. Blue-blood standards. Unmistakably real.
The Ambassador Standard
Presence over performance
Quality over quantity
Discernment over trend
Substance over spectacle
Influence with standards
Platform performance
Instagram
@idahoambassador
22,970
Followers
52,065 views · 28 days
6.1%
Engagement rate
17,251
Accounts reached
51%
Non-follower reach
131
Link taps
3,213
Profile visits
751
Accounts engaged
6.1% engagement — 2-4× industry benchmark for this tier
TikTok
@idahoambassador
+999%
Audience growth — last 28 days
2,063 followers · actively scaling
8,790
Reached audience
541
Engaged audience
64%
Male audience
25–34
Top age bracket
US + Global
Top countries
Active
TikTok Shop
64% male audience — rare for lifestyle creators · strong fit for men's wellness, auto, tech, sports
Facebook — Brand Page
Idaho Ambassador · May 15–31, 2026
958,704
Views — 16 days
+4,838% vs. previous period
52%
Mexico audience
Organic · Mexico City, León, Guadalajara
137,931
Top single post views
99.5% non-follower reach · 36 days watch time
1,278
Page followers
239,787
3-sec views
36d 7h
Total watch time
99.8%
Reel distribution
Rare organic Mexico reach — 958K views without paid promotion · direct access to US-Mexico cross-border market
Ray-Ban Meta Smart Glasses
First-person POV content · rare format · Meta Creator Program member
POV video
Lifestyle · travel · events
Raw + edited
Both deliverables available
Meta creator
Official program member
Differentiator
Format most creators don't use
Available as standalone deliverable or add-on to any package — full commercial usage rights included
Content categories
Wellness & Health
Thyroid healing journey, supplements, gut health, gluten & alcohol free, natural medicine. Authentic long-form story, not a one-off review.
Luxury Travel
Editorial travel content. Nobu, St Regis, Tulum, Newport Beach, Cabo, Spain, Florida. Aspirational but never artificial.
Home & Renovation
Active fixer-upper renovation documented in real time. DIY, tools, interiors, before/after. Blue-collar authenticity meets elevated taste.
Fashion & Western
Idaho's authentic western lifestyle (rodeos, equestrian, resort wear, outerwear). Elevated without being costume.
Soccer & Sports
AC Boise season ticket holder. Spain content via family abroad. World Cup 2026 positioned. Reaches the 64% male TikTok base.
Pet Lifestyle
Yorkie + German Shepherd (small and large dog audiences simultaneously). Consistent engagement and broad reach.
Tier 1 — UGC content production
How this works
Content production and social posting are priced separately. The production fee covers concepting, filming, and editing - the brand receives the file with full commercial usage rights and can deploy it on their own channels, in ads, or on their website. Posting to Idaho Ambassador's social platforms is an optional add-on, priced by platform below.
Video content
production fee
Short-form video (under 60 sec)
Face-to-cam, lifestyle, or product demo. Scripted, edited, delivered.
$200–300
Long-form video (60–180 sec)
Tutorial, review, or story-driven. More complex edit.
$250–400
Ray-Ban Meta POV video
First-person experience footage, raw and edited delivered together.
$200–350
Video series (3 videos)
Coordinated campaign. Consistent hook, script, and visual style.
$400–800
Photo content
production fee
Lifestyle photo set (5 images)
Product in environment, editorial style, lightly retouched.
$150–250
Product flat-lay or detail set
Clean, brand-ready product photography.
$100–175
Full shoot (10+ images, mixed)
Lifestyle and product, varied angles and settings. Half-day production.
$350–600
Tier 2 — Social posting and distribution
Add-on to any production fee
Posting fees are charged in addition to the production fee above. They reflect audience access, personal endorsement, and the trust I've built with each platform's specific community. Not every piece of content produced will be posted - posting is selective and always editorially aligned.
Instagram
22K followers · 6.1% engagement
In-feed Reel
Posted with optimized caption and hashtags.
+$350–500
Static in-feed post
Editorial photo with full caption.
+$250–400
Story set (3–5 frames)
Link sticker included, 24-hour placement.
+$100–200
Facebook Page
941K views · 52% Mexico
Facebook Reel
Viral distribution. Recent posts averaging 50K–137K views.
+$300–500
Mexico-targeted post
Spanish caption included. Direct access to 52% organic Mexico audience.
+$400–600
TikTok
TikTok Shop enabled · growing
TikTok post
Optimized caption, hashtags, and SEO keywords.
+$150–250
TikTok Go location post
Location-tagged for boosted algorithmic distribution.
+$175–300
TikTok Shop listing
Active shoppable link added. Affiliate commission negotiated separately.
+$100 + commission
Multi-platform posting
bundled distribution
Instagram + TikTok
Same content, both platforms, platform-optimized captions.
+$450–650
Instagram + Facebook
Aspirational audience meets viral Mexico reach.
+$550–800
All three platforms
Full tri-platform distribution. Maximum reach play.
+$700–1,000
Packages — production and posting combined
Package pricing
Packages bundle Tier 1 production and Tier 2 posting at a 15 to 20% discount versus building the same scope à la carte. The Content Studio package is production only with no posting - the right choice for brands who want high-quality content for their own channels without the distribution add-on.
UGC only — no posting
Content Studio
$400–600
·
2 short-form videos delivered·
Full commercial usage rights·
Brand uses on their own channels·
No posting to Idaho Ambassador feeds·
5–7 day turnaroundMost popular · save ~15% vs. à la carte
Tri-Platform
$1,800–2,200
·
3 videos produced·
Posted to Instagram, Facebook, and TikTok·
Platform-optimized captions on each·
Full usage rights on all files·
7–10 day turnaroundPremium · save ~20% vs. à la carte
Full Ambassador
$2,500–3,200
·
2 Instagram posts plus Stories·
1 Facebook Reel with Spanish caption·
1 TikTok video·
1 Ray-Ban Meta POV video·
All files delivered, full rights, 10–14 daysOngoing
Monthly Retainer Partnership
4 to 8 content pieces per month. Priority turnaround. Discounted vs. à la carte. Brand receives first right of refusal on relevant campaigns and seasonal content.
$2,000–3,500
per month
Terms
Standard terms
All rates shown are ranges and subject to change until agreed upon in contract. Typically, bottom of range reflects gifted product included or a straightforward deliverable. Top of range reflects cash-only deals, rush turnaround, or premium placement such as travel or luxury brand contexts.
Usage rights beyond 6 months or use in paid advertising adds 25 to 50% to any production fee.
Gifted partnerships are considered for products that genuinely align with active content pillars. A gifted arrangement does not include a posting guarantee unless agreed in writing.
All content includes one round of revisions. Additional revisions are billed at $75 per hour.
A simple partnership agreement is provided for all paid and gifted deals. A 50% deposit is required on paid packages before production begins.
This media kit is confidential and shared directly for brand partnership conversations only.