Luxury travel & elevated living, told beautifully.
I'm Hilary Lee, the creator behind @idahoambassador. I partner with premium travel, lifestyle, and wellness brands to create aspirational content that moves product.
20+ years in marketing & business strategy · Managed $6M+ brand budgets · Retail partnerships with Albertsons & Walmart.com
Who's watching
69% U.S.-based and concentrated in the Boise metro. Core audience is 25-54 (83% of followers), with a roughly even gender split leaning male. An audience with real purchase intent across travel, fashion, and lifestyle.
Luxury Travel
Boutique hotels, destination guides, and elevated itineraries: the content my audience saves and books from.
Instagram-firstPremium Lifestyle
Aspirational fashion, country-club golf, entertaining, and the details that make everyday life feel five-star.
Instagram-firstElevated Wellness
Clean beauty, supplements, and rituals for looking and feeling exceptional.
Instagram + TikTokNot just a creator: a marketing partner
Most creators can post. Few can think like your brand team. I do both.
Brand-Side Fluency
20+ years in marketing, business analysis, and growth strategy. I read briefs like a strategist, protect your brand guidelines, and optimize for your KPIs, not just likes.
Production Quality
Concept to delivery in-house: art direction, photography, video, and editing at a standard your creative director will approve.
Two Audiences, One Partner
Aspirational luxury on Instagram, high-trust hands-on content on TikTok. One contract, two distinct engaged audiences.
Professional Process
Clear scopes, licensed usage, locked timelines, and performance reporting at 14 and 30 days. No chasing, no surprises.
Brands I've partnered with
Paid partnerships, UGC, and affiliate collaborations across food, pet, wellness, and tech.
Ways to work together
Every package includes concepting, production, and one revision round. Campaigns posted to my channels include performance reporting at 14 and 30 days.
UGC Video
- 1 vertical video (up to 60s) + 1 hook variant
- Raw + edited files delivered in 7 days
- You post to your channels (paid use licensed separately)
- 30-day organic usage included
Signature Reel
- 1 Reel posted to @idahoambassador
- Story share + link in bio (48h)
- Branded hashtags & collaborator tag
- 30-day organic usage included
- Performance report at 14 & 30 days
Tri-Platform Campaign
- Reel on Instagram + TikTok + Facebook
- Story sets on each platform
- Link in bio (7 days)
- 90-day organic usage included
- Performance report at 14 & 30 days
Brand Ambassador
- 90-day partnership, 6+ deliverables
- Monthly Reel + stories + UGC bundle
- Category exclusivity included
- Quarterly strategy call
- Performance report at 14 & 30 days
Monthly retainers from $3,500/mo, custom scoped for always-on content, including ambassador-style partnerships. Ask for a proposal.
Extend any package
Usage is licensed separately so there's never a surprise on either side. Organic posting windows are included above; everything below is optional.
Whitelisting / Spark Ads
Run my content from your ad account.
Paid Ad Usage
Full commercial use in paid media, 6-month window.
Category Exclusivity
No competitor content for the exclusivity period.
Extended Organic Usage
Keep content live on your channels beyond included window.
Travel
Boise-based. Travel billed at cost outside the Treasure Valley.
Rush Delivery
Turnaround under 7 days.
Strategy Consult
1:1 session: campaign concepting, content strategy, or launch planning.
Simple, professional, fast
Email me your goals, timeline, and budget range.
You approve the concept and quote. 50% deposit books your slot.
I produce, you review. One revision round included.
Content goes live; balance due. Performance report follows.
- 50% deposit to reserve production dates; balance due on delivery.
- One revision round included; additional revisions at $75/hour.
- Payment terms Net 15 unless otherwise agreed.
- Usage rights are as licensed above; unlicensed use will be invoiced.
- Content remains live on my channels for a minimum of 12 months.
- Partnership details are confidential unless we agree to share them.
Ready when you are.
Tell me about your brand and your goals. I reply within one business day.
idahoambassador@gmail.com